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Why Submitting to Search Engines is a Waste of Time Why Submitting to Search Engines is a Waste of Time
Mar 19, 2006 - Linknet Internet News

Why Submitting to Search Engines is a Waste of Time

Mar 19, 2006 - Linknet Internet News - by Rick Hendershot

Here is why search engine submission is a waste of time:

1. Search engines index pages because they find them by following links. The more links that point to your page the faster your page will get indexed. Theoretically, to get your site indexed, you only need one inbound link from a site that itself regularly gets spidered.

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2. "Submitting" your pages to search engines does not remove the necessity to be linked from somewhere. If there are no links pointing to your site, chances are, submission will not help.

3. Constant re-submission does not help. Yes, it's true that the major search engines regularly re-crawl sites, but they don't want to waste their energy on your site if there is nothing new for them to find. What helps is regular updating of your pages and getting more links. As the search engines learn that your pages are worth spidering (because your pages regularly change and contain useful content), they will get crawled more often.

4. When your site is "submitted" to "thousands of search engines and web directories", you have to give out your email address and it immediately gets put on a list of suckers who can be spammed mercilessly. This alone is good reason not to submit your site.

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If you want to get your site indexed, you need links pointing at your site. One way is to submit your site to a few website directories or linking services that you know will trigger the search engines to visit your site.

Contrary to popular opinion, link exchange programs are usually not a good way to get the search engines looking at your site. Many webmasters try to get a valuable link in exchange for a value-less one. More often than not they will put your link on a relatively useless page that the search engines ignore.

A more efficient way is to buy quality links from a service like Linknet Promotions. Usually the links you buy from a link service are on decent pages and are much more likely to get the attention of the search engines.

Buying a listing in a unique service like the Linknet "Business Webs" blog will get you in a blog that gets crawled on a regular basis (every day). This blog is also syndicated on more than 35 high quality, already indexed pages. So one link gets multiplied into more than 35.

These links are virtually guaranteed to get you the kind of action you are looking for. I have seen it happen hundreds of times.

Rick Hendershot is president of Linknet Promotions Inc.

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